Branding is the process of creating a distinct identity for a business in the mind of your target audience and consumers. At the most basic level, branding is made up of a company’s logo, visual design, mission, and tone of voice.

Marketing is the general term used to describe a company’s advertising techniques. Traditionally this has included placing advertisements in newspapers, on radio and television.

Digital marketing is the component of marketing that uses the internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services to people who are online.

Marketing includes all of a businesses advertising techniques including print, audio, video, billboards etc. Digital marketing is the online component of a given company’s overall marketing strategy which utilizes online platforms such as search engines and social media sites.

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way by using online tools. Other digital marketing advantages include increasing brand loyalty, driving online sales.

Copyright is a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression. (ie: Logo)

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